So, a good metric to measure your success on ProductHunt should be leads generated. However, upvotes are vanity metrics: what matters are leads or email addresses. If you’re launching the product on ProductHunt, it’s easy to focus on upvotes. The goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Launching a product without clear goals is reminiscent of shooting arrows in the dark: you won’t know when you hit the target. You know your audience and the positioning statement is set. The statement should define who the product is for, the problem it solves, and why it’s unique from other products on the market. Is there a feature that stands out against the competitors? What pain point does that feature solve? What section of your target audience faces that pain point? The answer to these questions will help you create a unique positioning statement. Compare these with what the competitors already offer. First, define the product’s uniqueness (in terms of features and capabilities). To achieve that, you’ve got to put your product on one side and your competitor on the other. You have to define your product’s strengths and make sure its differences sway the buyers. Product position is all about dissipating the “product limbo” or uncertainty over where the product fits, which can lead to launch failure. However, your product isn’t the first in this niche: other tools are dominating the market. Obviously, your target audience is email marketers. Let’s say you have created a new email marketing tool. Are they likely to find the product helpful?.Do they already know that your brand or product exists?.What are their demographics? (Age, gender, occupation, location, etc.).Right? Now, you have to do market research to determine which exact sets of people are facing this problem. Chances are that you saw a problem and decided to create a solution for it. You likely figured out your target audience before creating the product in the first place. Our rollout checklist will help you to sidestep issues and ensure that your go-to-market plan delivers the desired results. In this guide, we’ll show you how to plan and deliver a successful product launch. A successful launch can dictate the pace for revenue growth, which is why you should plan it meticulously. That’s great! The next step is to take your product to market and generate revenue. So, you have created a revolutionary product.
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